When Microsoft struggles to equal with Google, Facebook is on the move. Google is still ahead of Bing in terms of search ads. A report on search advertising in the first quarter of 2011 by Efficient Frontier, an online advertising analysis and consulting firm, shows that Google is still far away from the reach of Bing in the amount of money it gets from search advertisers. Efficient Frontier also reported that the company did not break the Facebook numbers out with much granularity there was 40 per cent cost per click growth in Marketplace.
EF also said there was a 300 per cent increase in ad inventory. There is an increasing trend in spending on ads in Facebook. But Facebook belongs to a separate category.
Another upcoming trend in the US is paid searches on mobiles. Banking and investment firm Macquarie Group reported that almost 5 per cent of paid search spending in the US is now in mobile. EF reports that 97 per cent of mobile search spend (for Efficient Frontier clients) went to Google, while 3.2 per cent spend was credited to Bing/Yahoo.
But again there has been an announcement by Microsoft that Apple will be hosting Bing as a new application on iPad. This will lead to a drop in the market share of Google because Apple has a significant share on Google's mobile search.
In another recent report, EF said advertisers get 37 per cent more impressions on Facebook for a 6 per cent of their Google budgets. The competition is difficult to analyse. The same report says that facebook ads tend to lack Google's call to action.
For the quarter, Google gained slightly, with 79.1 per cent of all paid search marketing spend, versus 20.9 per cent for Bing. That was up from 78.7 per cent and 21.3 percent, respectively in the fourth quarter of 2010.
Bing has done pretty well in Finance and Retail but not in Travel. Google had purchased airtravel information business ITA software recently. This gave Bing a pain in the neck. Outside US google is still domination except in Japan where Yahoo is very close to Google's share.
In future, Bing can be a threat for Google. It has already started its journey. Speaking on social media and social network. Qi Lu president - online services division, Microsoft, said, "Google has web graph and does not have social graph. Facebook has social graph but no web graph.... We are proud that we have both in Bing and want to use this opportunity to keep ahead in the market".
Another upcoming trend in the US is paid searches on mobiles. Banking and investment firm Macquarie Group reported that almost 5 per cent of paid search spending in the US is now in mobile. EF reports that 97 per cent of mobile search spend (for Efficient Frontier clients) went to Google, while 3.2 per cent spend was credited to Bing/Yahoo.
But again there has been an announcement by Microsoft that Apple will be hosting Bing as a new application on iPad. This will lead to a drop in the market share of Google because Apple has a significant share on Google's mobile search.
In another recent report, EF said advertisers get 37 per cent more impressions on Facebook for a 6 per cent of their Google budgets. The competition is difficult to analyse. The same report says that facebook ads tend to lack Google's call to action.
For the quarter, Google gained slightly, with 79.1 per cent of all paid search marketing spend, versus 20.9 per cent for Bing. That was up from 78.7 per cent and 21.3 percent, respectively in the fourth quarter of 2010.
Bing has done pretty well in Finance and Retail but not in Travel. Google had purchased airtravel information business ITA software recently. This gave Bing a pain in the neck. Outside US google is still domination except in Japan where Yahoo is very close to Google's share.
In future, Bing can be a threat for Google. It has already started its journey. Speaking on social media and social network. Qi Lu president - online services division, Microsoft, said, "Google has web graph and does not have social graph. Facebook has social graph but no web graph.... We are proud that we have both in Bing and want to use this opportunity to keep ahead in the market".
