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Tuesday, April 19, 2011

Adobe Flash and iOS: The Best Of Friends, Sort of

Apple's big announcement regarding the coming of Final Cut X is playing second fiddle to Adobe's latest bombshell which is that they will be adding support for HTTP Live Streaming (HLS) to their Flash Media Server.

HLS is in fact an Apple developed technology which they have used to stream live or pre-recorded video and audio content to Macs and iOS devices already. Apple have even submitted it to become an interest standard. Adobe's new found support for this technology means companies and content providers who deal either primarily or exclusively in Flash based video content, (and there are a lot of them) will be able to get their content onto the millions of iOS devices already out there with no re-encoding or extra leg work required on their part.
Steve Jobs has been quoted bad mouthing Flash for some time now, "We have routinely asked Adobe to show us Flash performing well on a mobile device, any mobile device, for a few years now. We have never seen it". He also speaks of its poor battery performance and it being a poor mobile performer in general. Of course Adobe CEO Shantanu Narayen did not take too kindly to these comments, calling them "patently false" and adding that "for everyone of these accusations made, there is a proprietary lock-in" which has stopped Adobe from providing any solutions at the time.
Truth be told, Apple do not appear to have suffered from their dramatic lack of Flash support thus far, and this looks to only add more strength to an already solid and well appreciated web content infrastructure.

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