Nokia's reorganization process seems has been going at full speed for a while now and there are no signs of slowing down. Today the company announced it will rename all the Ovi services to Nokia services. That move aims to will unite and strengthened the Nokia brand.
After Nokia replaced its CEO, migrated to Windows Phone 7, changed its font, moved Symbian outside Nokia and dismissed 4000 employees, today we witness another big thing - it gives up on the Ovi brand.
According to Nokia there will be no other changes besides the rebranding, which should end somewhere in 2012. It promises "smooth and seamless transition" that will change nothing but the Ovi word in various services.
Why the change question got a short and simple answer - "By centralizing our services indentity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture".
We have to admit the Ovi name did not reach the popularity and success Nokia wanted, but we are not sure of this is the best time for that change, whatever small it is. After all we, the consumers, do not care that much about the name, about its quality.
Oh and Nokia, if you are done with all these reorganizations in your hourse, we would love to see an actual phone thrown our way!
According to Nokia there will be no other changes besides the rebranding, which should end somewhere in 2012. It promises "smooth and seamless transition" that will change nothing but the Ovi word in various services.
Why the change question got a short and simple answer - "By centralizing our services indentity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture".
We have to admit the Ovi name did not reach the popularity and success Nokia wanted, but we are not sure of this is the best time for that change, whatever small it is. After all we, the consumers, do not care that much about the name, about its quality.
Oh and Nokia, if you are done with all these reorganizations in your hourse, we would love to see an actual phone thrown our way!
